Home' Employment Forecast : MyCareer Employment Forecast April 2011 Contents Total Jobs
The Tourism Sector continues to grow across a number of fronts. The inbound visitor market showed signs of growth, with visitor
numbers up 4.7% in January 2011 compared with 2010. The inbound market is worth $18 billion, placing it on a par with the
domestic day-trip market. New Zealanders remain the largest source for this market, but the number of visitors from the large
developing economies of China and India is growing strongly.
Domestic tourism was also up, with 2% more trips recorded in the year to December 2010 compared with 2009. Total spending
reached $42.8 billion, an increase of 1% from last year. An area that is growing strongly in the domestic market is the day-trip
market, up 5% since 2009. Day-trippers, however, spend much less than longer-term travellers. They spent $15 billion, which is just
under 20% of the total tourism market. Business travel picked up considerably after the GFC-induced decline and this has generally
helped the airlines, although Virgin Blue has announced proft downgrades.
But the big growth market continues to be Australians travelling out of the country, a continuation of a long-term trend.
This segment increased by 9.4% (January 2011 compared with January 2010). The continued strength of the Australian economy,
improved consumer confdence and the higher exchange rate have been major contributors to this growth, enabling many
Australians to fulfl their overseas travel dream. The most popular destinations were New Zealand (15%), the US and Canada (11%)
and the UK (7%).
At the state level, all states other than NSW are showing a lift in jobs as business travel improves. The recovery in business travel
is especially helping SA, where the local domestic tourism industry is also chipping in. Despite the recent foods, jobs in Queensland
are still recovering, while WA is seeing the beneft of a resurgent Mining Sector.
Australians travelling out of Australia will be a dampener, but the continued recovery in business travel and a modestly growing
domestic market will support continued jobs growth in this sector. The EMDA model is forecasting jobs growth of 3.8% by the year
ended November 2011, which is a solid performance for this sector.
MyCareer Employment Forecast
The market is improving, although the Aussie love for OS is a dampener
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