Home' Employment Forecast : MyCareer Employment Forecast 2010 October Edition Contents Total Jobs
Australia’s Tourism Sector generally has been fairly fat. Domestic tourism dipped slightly, with 1% fewer trips in the year to June
2010 compared with 2009. Total spending increased, however, to $42.8 billion, an increase of 2% on last year.
The big growth area is Australians travelling out of the country. This has been trending up for years and increased by 14.5%
(July 2010 compared with July 2009). The strength of the Australian economy and the higher exchange rate have been major
contributors to this growth, enabling Australians to fulfl their desire for overseas travel. However, it has put a dampener on the
The inbound visitor market is showing some signs of growth, with visitor numbers up 3% in the year to June 2010 compared
with 2009. Refecting the changing nature of the world economy, visitors from China are increasing and reached 376,619, not
far behind US visitors (459,335). With the Chinese economy expanding and an emerging middle class seeking to travel overseas,
visitor numbers are expected to double in the next 10 years. Already the country’s largest air carrier, China Southern Airlines,
has announced a fourfold increase in direct fights to Australia. Our largest source market remains New Zealand, with 1,020,745
visitors. Total spending by international visitors was up a modest 3%, to $17 billion, in the year to June.
All states other than NSW are showing a lift in jobs as business travel improves once more. Victoria has been strong for a while and
is growing its share of the international market as well. WA and SA are benefting from the improved Mining Sector, resulting in
more business travel. Queensland is on the way to a recovery in the tourism and business travel market.
With the economy forecast to continue to grow, incorporating overall jobs growth, holiday and business travel demand is
expected to improve, resulting in jobs growth in this sector. However, Australians travelling out of Australia and the continued
drive by business to reduce travel costs by using more internet-based conferencing means only modest jobs growth can be
expected in this sector.
MyCareer Employment Forecast
Australians holidaying abroad will be a dampener on this industry
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