Home' Employment Forecast : April 2010 Contents 27
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Australia's Tourism Sector generally has held up well with jobs continuing to grow. On the domestic front, overall tourism
spending was down 5%, but nevertheless an impressive $42.4 billion was spent by Australians. Total overnight trips were lower
(-6%). Looking at the trends over the last few years since the GFC started, visitor numbers have held up reasonably well but
spending per person has softened as people tightened their belts. The demand for lower cost holidays has grown strongly with
caravan parks reporting strong growth in takings. Spending by day visitors only grew slightly (to $14.7 billion).
The International sub-sector has held up well, with inbound spending up 5% (YTD December 09 on YTD December 08). However,
visitor numbers overall were flat. What has recovered and is now growing strongly is the increased travel by Australians to
overseas destinations. The number of Australians going overseas has nearly doubled in 10 years and, of course, this dampens
jobs growth in Australia.
Four of the mainland States are experiencing jobs growth, with Victoria leading the way. Victoria has been performing very well
in the inbound sector, and as well the preference for Australians to holiday in Melbourne is very strong and nearly double the
preference for Sydney. Queensland is starting to improve again, after the inbound component was hard hit by the GCF, especially
in areas such as Tropical North Queensland. In NSW, although the sector is growing jobs, they are part time positions. WA is also
growing jobs, but once again these are in the part time sector.
As in other sectors, business confidence has improved significantly in this industry. Airlines are reporting better load factors
and the International sector is starting to improve, especially from New Zealand. Business travel, including conferences, is also
picking up. The dampener on the sector is the growth in Australians travelling overseas. With our strong dollar, this is expected to
continue. Even so, jobs are forecast to grow in this sector, with jobs up by 0.5% by the end of 2010.
With restored confidence, this sector is forecast to grow again
Aus GDP, Private Consumption
OECD Economic Growth
Source: ABS/EMDA Model 2010
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