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The Age Employment Forecast
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print. With job advertising housed in the front news pages,
advertisers take advantage of the massive readership
audience of over 950,000.
SATURDAY, SEPTEMBER 19 009
VIEW ONLINE AT
PICTURE: CRAIG ABRAHAM
PICTURE: JONATHAN CARROLL
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Turn your science degree into an
Manager - FMCG
For a discussion, call
or to apply, visit
select 'Job Search' quoting
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Long Term Career Development
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Monday 5 October 2009
• Lead best practice in procurement
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This is the key leadership role responsible for the
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THE AGE . SATURDAY, SEPTEMBER 19, 2009
Learning vital lessons from the day words fell short
From PAGE 1
the hole. To go by the royal com-
mission transcripts, the limits of
their language being the limits
of their world, CFA managers
did not approach the task of
warning us with the same spon-
One CFA manager described
the business of telling the public
ing the likely impact'
'; ''to com-
municate the degree of the
circumstance''; providing ''pre-
cise complex fire behaviour
more effectively in a timely
manner not just that it is a bad
day, but other factors as well.
He spoke of his task as
'value-adding'' and ''populating
. He and other
managers talked a good deal
ings'' and even ''huge learnings''.
'Of course, the learnings from
these fires'', one said, ''the scien-
tists will come out and give us
an outcome of what sort of mes-
saging and where we can go to
better inform communities...
Commissioner Ron McLeod
asked the CFA chief if it might
not have been more useful to
have told people what firefight-
ers in the Yarra region had been
told, ''that they were liable to
face a fire that could not be
stopped, that had a flame height
of 35 metres'
. He wondered if
'added a bit more sub-
' with ''implications . . .
for people who might in other
circumstances have chosen to
stay as their preferred option''.
In reply, the chief could not
escape the limits of his profes-
sional idiom: '
'Myview. . .isthat
for those people who are in that
environment the weather condi-
tions were very plain to under-
stand. We had very clearly
communicated the fuel condi-
tions. I think the bit --- if you
think about it in terms of the fire
triangle --- was we had not com-
municated the likely outcome, if
that is the judgment.''
We presume he meant to say
that the only thing they messed
up was the bit about the fire.
They neglected to tell people in
concrete language that any fire
on February 7 was likely to be
one they could not fight, and
might not survive. If instead of
''fire activity with potential to
impact'' we had dangerous,
unpredictable, deadly fires, fires
like the one Stretton described,
the CFA's '
have persuaded more people to
get out of the way. If instead of
''wind events'' the experts and
the authorities had said the
wind will blow a tremendous
gale of searing air through
forests so dry they will explode
into fires that no one can stop;
and that the wind will very likely
suddenly blow just as hard from
another direction and send
these firestorms into the midst
of people who just minutes
before had thought they were
safe --- or something like this ---
perhaps more people would
have recognised the danger.
It was not that they did not do
their best. More likely, when it
came to telling people what they
had to know, their management
training made their best inad-
equate. Telling people requires
language whose meaning is
plain and unmistakable. Mana-
gerial language is never this.
Here is a possible '
for managers. Take Stretton's
description of Black Friday and
add the word ''event'
' after any
mention of wind or fire, and see
if it adds value. Add ''impact'',
''outcome'' and ''activity''
' clearer? What
''learnings in terms of outcomes''
do you take from this? The same
test may be usefully taken by
managers in other fields.
Don Watson's new book, Bendable
Learnings, is published on October 3.
Cat legend relishes club's latest bid to make history
Fred Wooller, pictured left in 1963, and this week with a 150th birthday Geelong guernsey. PICTURE: SEBASTIAN COSTANZO
In the third of his
series on the finals,
speaks to Geelong
legend Fred Wooller
as the Cats aim to
add to a rich history.
GEELONG has always been the
country club. That's how it seems
to Fred Wooller, captain of the
Cats' 1963 premiership team. He
went to Geelong from Bacchus
Marsh in 1956 at the age of 17.
When Wooller arrived, the club
was playing at Kardinia Park,
where it has played for most of its
history. The name has changed to
Skilled Stadium but Geelong is
still playing on its old home
ground. All the other old home
grounds that Wooller played
on have gone.
Once they were as
famous as the clubs who
played on them. Victoria
Park, Collingwood's home
ground, was notorious.
They are all gone now ---
Glenferrie Oval, Princes Park, the
Western Oval, Brunswick Street ---
but Geelong is still playing at
home. "Going to see Geelong play
is like going to see Melton South,"
says Wooller. "There are these
people who are always there."
This year, Geelong Football
Club turned 150. It is only one
year younger than the Melbourne
Football Club, which is the oldest
football club of its sort in the
world. Geelong's sponsorship
agreement with the Ford motor
company started in 1925 and is
said to be the oldest sports spon-
sorship in the world. Melbourne
has largely missed the enormous
pride that has accompanied
Geelong's 150th year. Wooller says
the players today are more mind-
ful of the past than they were in
his time. The Geelong team he
captained to the 1963 premiership
was largely comprised of a gener-
ation of great players from the
western districts of Victoria who
were persuaded by Geelong's fast-
talking coach, Bobby Davis, to test
themselves in the big time. Davis
also persuaded arguably the best
player in Australia, Aboriginal
ruckman ''Polly'' Farmer, to join
the Cats from Western Australia.
Wooller is still in awe of Far-
mer -- his discipline, his
professionalism. "He was always
thinking about the game. You'd be
out with him somewhere and he'd
have a ball and be handballing it
through the car window." The two
best players he's seen, Farmer and
Gar y Ablett snr, both happen to
have played for Geelong.
During the 1980s, Wooller, then
a senior executive with Boral
Resources Victoria, was on the
Geelong board. One of his acts
was to be on the committee that
recommended Malcolm Blight for
the job of coach. The Cats nearly
won it in Blight's first year, Ablett
soared as high as the theatre of
the game permits any mortal and
a desperate romance was born.
Three awesomely anti-climactic
grand final defeats followed, but
there's a resilience at Geelong.
The Cats won in 2007. Wooller
presented the cup to Tom Harley
at the MCG.
One of Wooller's strongest
memories of 1963 is holding the
premiership cup up to the
Geelong fans in the old Southern
Stand. They had won that day.
Who were they? The people from
Colac and Tooleybuc and Port
Campbell and all the other places
his players were from. "Plus there
were the Geelong boys, too". It
was a win for the country.
"Country people were different,
particularly in those days."
Wooller is enormously proud of
present captain Harley.
"He hasn't just been the cap-
tain of the team. He's been the
captain of the club." He respects
Harley for involving himself in
causes like Just Think, a campaign
against alcohol-induced violence.
Wooller and Harley stay in con-
tact.Jimmy Bartel, the 2007 Brown-
low medallist, wears the No. 3
once worn by Wooller. When Bar-
tel took the guernsey, Wooller
wrote him a small note wishing
him well. Bartel later referred to
the note in a speech he made.
When Bartel does good things on
the ground, Wooller is amused to
find himself clapping.
It is a source of pride to
Wooller to be par t of a 150-year-
old football club that has retained
Line likely cause of fire
THE Coleraine bushfire could
have been started by a fallen
power line, making it the third
bushfire the Black Saturday
royal commission has heard
during its week of regional hear-
ings may have been in part
caused by electrical conductors.
Farmer Steven Cooper, on
whose Balochile Road property
the fire is believed to have star-
ted, told the commission that he
inspected the power pole on his
land soon after the fire had pas-
sed on February 7 and observed
a hanging line ''swinging with
In a hearing in Horsham, Mr
Cooper said a wide area around
the base of the 48-year-old pole
had been burnt, and there was a
piece of tie-wire on the ground
that he said had later '
Energy Safe Victoria's Warren
Knop told the inquiry the fire
could have started when the tie-
wire broke, loosening a power
line that hit against the wooden
pole supporting it, causing
sparks. Another possible source
of ignition was the conductor
making contact with a tree, he
Powercor's Vincent Power
said an internal investigation
showed a tie-wire holding the
line had broken in two places
because of fatigue rather than
Leading Edge & Innovation is our Focus
At the forefront of local government in Victoria and
located in Melbourne's inner east, Stonnington has an
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Reporting to the General Manager Corporate Services, your
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The complexity and diversity of challenge in this role provides
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IMAP -- Executive Officer
The Inner Melbourne Action Plan (IMAP) is a collaborative
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Based at the CityofStonnington in Malvern, you willco-ordinate
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For specific position details and performance criteria,
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SATURDAY, SEPTEMBER 19, 2009 . THE AGE
World leaders gather in Ne w York
By ANNE DAVIES
THE twin concerns of devising a
new global financial order and a
new treaty to rescue the planet
from global warming are set to
dominate Prime Minister Kevin
Rudd's visit to the US next week
--- and on both fronts Australia
is well placed to make signifi-
cant contributions as mediator
between larger nations.
The meetings of world lead-
ers begin in New York on Tues-
day with the opening of UN
General Assembly and a special
UN leaders summit on Climate
Change as well as a special
session of the Security Council.
This will be President Barack
Obama's first attendance at the
General Assembly and expecta-
tions are high that his more
open internationalist approach
will yield breakthroughs on cru-
cial issues including a restarting
of Middle East peace talks, Iran
and North Korea, and breaking
impasses that have stalled talks
on climate change. Mr Obama
will also chair the Security
Council and will move an
important resolution on nuclear
During the climate talks, Mr
Rudd has been given a central
role as co-chairman of one of
the round tables, a role that
acknowledges the Government's
efforts to forge a new treaty.
Climate Change Minister
Penny Wong was in Washington
yesterday for the meeting of the
17 largest economies where
ministers are trying to thrash
out some of the more divisive
issues before the leaders'
Mr Rudd will also share the
stage with former president Bill
Clinton at the opening plenary
session of the Clinton Global
Initiative, which is being held
simultaneously in New York.
The leaders of the world's
largest economies will fly to Pitts-
burgh on Thursday for the G20
meeting, the first since tentative
signs of economic recovery.
Pittsburgh has not been
chosen by accident as the venue
for the G20 meeting. The once-
great steel city that languished in
the 1980s as steel production
moved to China has been re-
envisioned as a city attracting
software, arts, design, health care
and education industries, as well
as specialist steel production.
It will fit neatly with President
Obama's message --- for a dom-
estic audience and perhaps for
China's benefit --- that the US
can rebuild its economy and that
its future lies not simply in dev-
ising exotic financial products
and being a market for Chinese
goods, but as a manufacturing
and exporting nation again.
But whether the G20 can
deliver concrete outcomes ---
particularly on global financial
regulation --- remains to be seen.
Some analysts fear that unless
the Pittsburgh meeting can
move beyond the broad state-
ments of intent on global finan-
cial regulation that have
characterised earlier meetings,
the momentum could slip away
as the world economy improves.
Australia is well placed to
play a constructive role in the
G20 discussions this time and, if
all goes well, to cement in larger
nations' minds that G20 is the
right forum for future economic
and financial discussions.
But the leaders are expected to
note that the recover y has not yet
fully taken root and more time is
needed for it to consolidate.
High, wired and handsome, Kong rises in Melbourne
The seven-metre-high King Kong being built by CTC at a workshop in West Melbour ne. The finished creature will be controlled by 70 motors.
PICTURE: SIMON SCHLUTER
By RAYMOND GILL
CHIEF ARTS WRITER
KING Kong is planning to take Man-
hattan again, but this time he's plot-
ting his assault from an anonymous
workshop in West Melbourne.
Inside the headquarters of ani-
matronics company, The Creature
Technology Company (CTC), a team
of software designers, sculptors,
puppet fabricators and mechanical
engineers are constructing a ''life-
like'' seven-metre-tall King Kong
which, if all goes as planned, will be
strutting the stage of New York's
Radio City Music Hall in 2011 in a
stage adaptation of the 1933 film.
King Kong Live on Stage promises
to be far more lifelike than any film
version of the beast because of the
high-tech puppetry developed by
CTC, which is best known for its
arena show Walking with Dinosaurs.
Since its 2006 premiere in Syd-
ney, that show, based on the BBC
natural history series, has been seen
by 4 million people.
Dinosaurs has clocked up
$250 million in worldwide ticket
sales and proved a spectacular
investment for CTC's owner, Gerry
Ryan, the founder of Melbourne
caravan company Jayco.
''But this is a huge leap from the
dinosaurs because here King Kong
is the key character who will have to
command the stage and act along-
side actors,'' said CTC creative direc-
tor Sonny Tilders, who has overseen
the beast's construction since CTC
was granted the adaptation rights
by the estate of King Kong creator
Merian C. Cooper early this year.
''When he scratches his nose, for
instance, it will have to be done in
one fluid, controlled motion where
all the muscles up his arm will move
The par tially built King Kong is
now a high-tech assemblage of steel,
fibreglass, airbags and Lycra-
encased polystyrene. When model-
ling is finished by late next year, he
will be controlled by 70 cigarette
pack sized motors. His face alone
will conceal 40 of the motors to com-
municate his emotions as he is tran-
sported from Skull Island to Manhat-
tan, where he finds love with a young
blonde and a precarious position on
top of the Empire State Building.
King Kong Live on Stage will use
up to five models of King Kong with
each operated by three puppeteers
using remote technology called a
''voodoo rig'' from backstage. Find-
ing trained puppeteers and puppet
makers is a pressing concern for Mr
Tilders and CTC general manager
John Barcham. Both say they are
outraged and angered by the sus-
pension of the puppetry course at
the Victorian College of the Arts as
part of its controversial merger with
the University of Melbourne and
have written to federal Arts Minister
Peter Garrett in protest.
The company employs 32 full-
time staff and has had 14 VCA
graduates working in its puppet fab-
rication department. The company
expects to employ 60 people on its
King Kong project by next year.
But Mr Tilders said the com-
pany's future in Melbourne and
Australia was ''potentially capped''
by the lack of talented creative staff
it could draw on. ''This is one of our
biggest issues; we need people with
the skills and practical experience,
but also the sensitivity to this
genre,'' Mr Tilders said.
He added that the company had
recently entered an agreement with
US film giant Dreamworks to
develop an arena show based on its
for thcoming film How To Train Your
Dragon. CTC is also talking to
Cirque du Soleil about future col-
''Melbourne is in the running to
become the world centre for anima-
tronic design and puppetry but it
won't happen if they remove the
puppetry course,'' said Mr Barcham.
''Those people [making the
decision] wouldn't even know
there's a new genre of entertain-
ment coming out of Melbourne.''
Libs herald up-and-comer
By MARY-ANNE TOY
Liberal candidate for the seat of Higgins, Kelly O'Dwyer. PICTURE:WAYNE TAYLOR
KELLY O'Dwyer, Peter Costello's
heir to the blue ribbon Liberal
seat of Higgins, wore out two
BlackBerr ies in her bid for
preselection. Luckily she had a
third working model to take the
congratulatory calls and media
requests that began arriving
The callers were senior
Liberals from around the
country, including Opposition
Leader Malcolm Turnbull and
possibly a former prime minis-
ter, such is the air of antici-
pation, and expectation, sur-
rounding Ms O'Dwyer, who at
32 becomes the first woman
entr usted with such a plum Lib-
Mr Turnbull yesterday said
he was delighted at Ms
O'Dwyer's preselection. ''She's
packed a lot of life experience
into her young life and I look
for ward to her being our candi-
date in Higgins and in due
course joining the parliamen-
tary Liberal Party,'' he said.
Ms O'Dwyer, who under Lib-
eral Party rules cannot give
interviews until after its admin-
istrative committee endorses
her Thursday night 222-to-112
win over another lawyer
and millionaire businessman
Andrew Abercrombie, took a
rare day off yesterday to prepare
for the onslaught.
Her Liberal credentials are
Ladies' College, the University
of Melbourne, articled clerk
then mergers and acquisitions
lawyer at Freehills, senior
adviser to then treasurer
Costello and now head of
National Australia Bank's private
Qantas therapist loose
with truth, court told
By STEVE BUTCHER
QANTAS used an unregistered
psychologist for inflight busi-
ness entertainment on domestic
and international flights who
was later found to play ''fast and
loose'' with the truth.
David McMahon has been on
Qantas' radio program ''Talking
Business'' with expert Peter
Switzer, promoting his ''cogni-
tive future therapy'' to help peo-
ple ''reach their full potential'
Before working for Qantas in
2007, McMahon had star ted an
affair with a woman who, with
her par tner, had sought his
counselling while he was a ''pro-
McMahon, who swore an
affidavit in the couple's Family
Court matter in 2005 while
unregistered, pleaded guilty in
2006 to a charge of falsely
claiming to be a registered
The Victorian Civil and
Administrative Tribunal last
month affirmed the Psychologists
Registration Board of Victoria's
decision in December (which
McMahon appealed) to refuse to
register him because his ''charac-
ter was such'' that it would not be
in the public interest to do so.
In its decision, VCAT found
that in evidence McMahon ''flir-
ted with the truth'
insight and reflection, and ''in
many cases he simply abrogated
his responsibility towards his
clients and the profession and
exhibited no contrition'
VCAT found it ''astonishing''
that he let misleading infor-
mation on his qualifications
remain on a website. McMahon
admitted he never completed a
doctorate or masters degree in
science. He was registered in
2002 as a ''probationary'' psy-
chologist but later failed to
apply for general registration.
Tax fraud case extradition bid
By PAOLA TOTARO
JERSEY, CHANNEL ISLANDS
PHILIP de Figueiredo, an
alleged architect of the offshore
tax schemes of millionaire
celebrity clients such as rock
identity Glenn Wheatley, argues
he was just a ''backroom man''
an office manager who signed
documents without knowing
His counsel, Mike O'Connell,
in a final plea to stymie Austra-
lian moves to extradite him to
face tax fraud and money-
laundering charges, told the
magistrates court in St Helier
that his client was a ''Jersey man'
who was merely ''the man in the
office implementing instr uctions
from outside the island''
Mr O'Connell said extra-
dition would represent a
'serious and violent disruption'
in which a man would be
'uprooted from family, given no
visible means of support in a
country thousands of miles
away, and which they have
never set foot in, and with the
prospect of not less than four
years to wait''
The court heard evidence
from former Victorian Supreme
Court judge, Professor George
Hampel, QC, who was a surprise
expert witness for the defence.
Professor Hampel told the
cour t that Mr de Figueiredo
could not receive a fair trial if he
was unable to produce evidence
or witnesses from his for mer
accounting firm in Geneva ---
Strachans --- to support his
argument that he was an unwit-
ting party to the alleged tax
'His view is that, yes, he was
involved, but he was not acting
fraudulently or dishonestly.
That is his defence . . . [but] he
has no one to support his case
or support his position about
the lack of knowledge or intent.''
Professor Hampel delivered a
bleak vignette of the Australian
legal system, saying court delays
would mean Mr de Figueiredo
could be languishing for
between four and six years
before his case could be tried.
Professor Hampel, who sat on
Victoria's Supreme Court for 17
years and is now a professor at
Monash University, said his esti-
mates of delays were based on
his own experience and recent
conversations with the Director
of Public Prosecutions in
Queensland, and the Victorian
Attorney-General Rob Hulls.
But counsel for the pros-
ecution, Matthew Jowitt, dis-
missed Professor Hampel's
assumption that the Strachans'
staff who could not, or would
not, give evidence for Mr de
Figueiredo would have necess-
ar ily been supportive.
Mr Jowitt said Australia's jus-
tice system offered plenty of
safeguards to ensure a fair tr ial.
The cour t is expected to
make a ruling on Mr de Figuei-
redo's extradition in October.
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